Service Prototyping: the final frontier in service design and development.
Service Prototyping - for many this is the final frontier in service design and service development. On Tuesday, 12. March 2013 we gave a presentation on that topic at the Fraunhofer Workgroup for Supply Chain Management, in Nürnberg (Flyer in German)
Here's a few links to some of the projects and papers we touched upon in our talk that we hope you find useful:
Links
- Markus Hormeß, Adam Lawrence: Beyond Roleplay - better tools to steal from theatre, Touchpoint Magazine 3.3 – an in depth explanation of the investigative rehearsal, a key service and experience prototyping method: http://www.service-design-network.org/content/touchpoint-vol-3-no-3
- Stephanie Houde and Charles Hill: What do Prototypes Prototype - a seminal paper to better understand prototyping in the first place. A must read! http://hci.stanford.edu/courses/cs247/2012/readings/WhatDoPrototypesPrototype.pdf
- ServiceDesignBerlin: Bringing ideas to life – the dimensions of prototyping. After the "what" here's the "whys": http://service-design-network.org/sdnc/germany12/program/servicedesignberlin-bringing-ideas-to-life-the-dimensions-of-prototyping/
- Jeff Pollard and Byron Steward – Case study of service prototyping at McDonalds, talk given at SDNC 11: http://service-design-network.org/conference2011/wp-content/uploads/2011/08/01/01_JeffPollard.pdf
- And, as a bonus, another great case study: The cardboard hospital
